Facebook Ad Goals Explained For Vacation Rentals

facebook marketing for vacation rentals

The world of Facebook ads is very complex compared to running Google AdWords or Bing Ads. While those platforms relatively narrow set of targeting options, it can still be daunting to learn how to set up an effective Google AdWords campaigns. For Facebook Ads, that learning curve is even steeper. Today, I’d like to break down how you can navigate … Read More

5 French Vacation Rental Tech Companies Taking Over Paris and The World

French VR Tech Companies ready to take over the world

I recently attended a low-key, but super cool and very interesting, meetup called VR Tech Paris. Created and hosted by Vanessa de Souza Lage, CMO at Rentals United, and sponsored by Yassine Yacoubi of Bnbsitter, this informal event brought together several French vacation rental tech companies. As a big vacation rental market, with a fast-growing startup scene, France has a lot to … Read More

How vacation rental data can help assess real estate investment opportunities

villa-bali.com

How can you use rental vacation revenues to guide your real estate investment decisions? This was a great conversation topic last night at the entrepreneur retreat that I am currently attending. To support my opinion, I quoted 3 informative pieces that I had recently come across : A study by agency Villa-Bali.com on where to buy a rental property in Bali … Read More

Instagram for Vacation Rentals: My Resources List

instagram for vacation rentals

What tools and techniques am I using to grow my Instagram account? This is a question I’ve been asked several times, especially after publishing this blog post: “How Kim Kardashian and Instagram Help Me Get More Bookings for My Vacation Rentals“. So, I’ve put together for you this resources list that you may find useful : My goal: To get … Read More

When can you raise the rates at your vacation rental? The St Barths Case.

Rental rates

How do you know when it is OK for you to raise the prices for a week at your vacation rental? There are online tools around that help you automate rental pricing, such as BeyondPricing and Everbooked. They work quite well if your rental is listed on Airbnb and is located in an area where these services are available. My … Read More

My Obsession: Generating leads for my vacation rental business

vacation rental software

Are you one of them? Are you one of these vacation rental owners want to be free? Free from listing sites such as HomeAway and Flipkey? My own goal is more about knowing how to better use any of these tools, before ditching any, but this is another topic. For most of these “freedom fighters”, it means building their own websites. … Read More