Facebook Ad Goals Explained For Vacation Rentals

facebook marketing for vacation rentals

The world of Facebook ads is very complex compared to running Google AdWords or Bing Ads. While those platforms relatively narrow set of targeting options, it can still be daunting to learn how to set up an effective Google AdWords campaigns. For Facebook Ads, that learning curve is even steeper. Today, I’d like to break down how you can navigate … Read More

5 French Vacation Rental Tech Companies Taking Over Paris and The World

French VR Tech Companies ready to take over the world

I recently attended a low-key, but super cool and very interesting, meetup called VR Tech Paris. Created and hosted by Vanessa de Souza Lage, CMO at Rentals United, and sponsored by Yassine Yacoubi of Bnbsitter, this informal event brought together several French vacation rental tech companies. As a big vacation rental market, with a fast-growing startup scene, France has a lot to … Read More

How vacation rental data can help assess real estate investment opportunities


How can you use rental vacation revenues to guide your real estate investment decisions? This was a great conversation topic last night at the entrepreneur retreat that I am currently attending. To support my opinion, I quoted 3 informative pieces that I had recently come across : A study by agency Villa-Bali.com on where to buy a rental property in Bali … Read More