What if you could visualize your rental competition on a map? Imagine that you could see how competing vacation rentals are faring on Airbnb: Their occupancy rates, their nightly prices, their yearly revenues, their availability in the coming weeks and much more. What if, as a real estate investor, you could get this type of information to assess a market opportunity? Would … Read More
Facebook Remarketing for Vacation Rentals: My VRMA Europe presentation
I hope that this blog post based on VRMA Europe presentation have been useful to you. Thank you to the attendees and to the VRMA organization for inviting me.
Facebook Ad Goals Explained For Vacation Rentals
The world of Facebook ads is very complex compared to running Google AdWords or Bing Ads. While those platforms relatively narrow set of targeting options, it can still be daunting to learn how to set up an effective Google AdWords campaigns. For Facebook Ads, that learning curve is even steeper. Today, I’d like to break down how you can navigate … Read More
5 French Vacation Rental Tech Companies Taking Over Paris and The World
I recently attended a low-key, but super cool and very interesting, meetup called VR Tech Paris. Created and hosted by Vanessa de Souza Lage, CMO at Rentals United, and sponsored by Yassine Yacoubi of Bnbsitter, this informal event brought together several French vacation rental tech companies. As a big vacation rental market, with a fast-growing startup scene, France has a lot to … Read More
5 Owners and Managers reveal how they use Instagram for their Vacation Rental Business
As you may have read in previous posts, using Instagram for my vacation rentals gets me leads and eventually bookings (If you missed these posts, read about Kim Kardahsian, Instagram and me or about my Instagram tool list.) I am not the only one to use Instagram, a social media network that frequent travelers use en masse. And not just teenagers. … Read More